Guerilla Marketing

Advertisers are trying to find new and innovative ways to capture audiences attention. Guerilla marketing is a great way to achieve this, if done right, it is extremely effective as well as cost efficient. Guerilla Marketing not only gets the attention of those who have seen or witnessed it, but it also draws the attention of individuals from different cities, countries, by word of mouth and thanks to the internet. Companies make  drastic statement, using creativity and originality all to capture the publics eye. If one person sees it and found it unique and different, soon they will be telling friends, who will let other friends and so on and so forth.


Some examples of Guerilla Advertising that I'm fond of are:

Mr. Clean

Very simple, yet gets the key message across instantly. This is something if I had come across, I would of differently told a friend or my family about.

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Cingular 

Again, very clever, doesn't require much reading for people to understand. Not for typical cellphone company advertising. I love they way the literally dropped the word "calls". As you also see, people are taking pictures of this ad because it's original. As an advertiser this is what you want people doing because you then know that this particular ad stands out amongst the rest and has been imprinted into those peoples minds.

Pond's

Not your typical boring billboard ad or typical boring face wash ad with a close up of a girls face. 

Fun way to make this product memorable. 

KitKat

Again, this type of advertising is much more likely to get noticed then and ad in a magazine.